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About

The people who do the integration work.

Michael Pickman OÜ is a small senior team working across Europe and the UK. We build the connectors and middleware between ERP, CRM, ecommerce, marketplaces and carriers, directly and under the brands of the agencies and ERP partners who resell us.

What we actually are

A senior team that does the work other people would rather not quote.

There is no delivery office somewhere cheaper and no bench of juniors waiting to be assigned. The person who scopes your integration is the person who writes it, and you have their name and their calendar from the first call.

That shape is deliberate. Integration projects fail at the handover. The consultant who understood why the two systems disagree moves on, and whoever inherits the code finds a field mapping nobody wrote down. We removed the handover instead of managing it.

We are registered in Estonia and work remotely across Europe and the UK. In practice that means EU contracting and invoicing are straightforward, our hours overlap with both CET and GMT, and a client who needs their data to stay in the UK gets a UK region rather than an argument.

What we have actually shipped

Four things you can go and look at.

Every claim on this site traces back to one of these. Names are on the record where the client agreed to it.

  1. 01

    The middleware behind another agency's HubSpot rollouts

    Queue-based integrations delivered under the brand of a certified HubSpot Enterprise partner, so their enterprise clients get the connector without the agency having to hire an engineering team.

    Read the case
  2. 02

    Odoo as the financial core of a 1965 institution

    ERP, accounting and member management for the Instituto Español de Analistas Financieros, with a live bridge from their WordPress billing sites so that a web order creates the customer, the invoice and the accounting entry without anyone re-keying it.

    Read the case
  3. 03

    HubSpot rebuilt around a real sales motion

    Separate journeys for carriers and for shippers, Apollo.io enrichment firing on contact creation, and lead scoring and routing designed together instead of bolted on afterwards.

    Read the case
  4. 04

    Three products of our own, live in production

    esfiable.app, snify.app and book.snify.app. Same engineers, same stack, shipped and maintained while client work runs. They are the reason we can say we ship rather than present.

    Open the products

How we are set up

Four commitments, not four values.

Values are free to write. These cost us something, which is why they are worth reading.

  1. 01

    One named engineer per engagement

    Not a pod and not a rotating roster. A senior engineer with eight years or more behind them, who stays until the handover is signed.

  2. 02

    The mapping is written before the code

    Every field, direction, transformation and owner goes into a document you keep. If we vanished tomorrow, your next supplier could pick it up on the Monday.

  3. 03

    You own everything at the end

    Repository, documentation and infrastructure definitions transfer to you. No runtime licence, no per-message fee, nothing that makes leaving expensive.

  4. 04

    We say when something is a first for us

    If we have not shipped a particular connector before, you hear it during scoping, not in week five when the estimate starts moving.

Where we say no

The work we turn down.

Knowing what a supplier refuses tells you more than knowing what they offer.

  • Licence reselling

    We take no margin on your HubSpot, Salesforce or Odoo seats. Taking one would quietly change what we recommend, and you would never be able to tell.

  • First-line support for platforms we did not build

    We will document and repair an integration somebody else wrote. We will not become your helpdesk for the ERP underneath it.

  • Projects with no owner for the data model

    If nobody can say which system wins when two records disagree, the integration is not ready to build. No amount of engineering fixes an unmade decision.

  • Staff augmentation by the hour

    We sell a finished connector, not a seat. If what you need is a body in your standup, we are the wrong shop and we will say so on the first call.

Certifications and partnerships

  • HubSpot Solutions Partner
  • Salesforce Consulting Partner
  • AWS Partner Network
  • Anthropic Claude API
  • OpenAI API
  • ISO 27001-aligned processes

Tell us which two systems are fighting.

One business day, one clear next step. Not a proposal deck.

Book a discovery call