01
Problem
Three regional CRMs, Excel sheets passed between admissions and finance, a 3-week reporting lag, and a 14-person ops team spending more time fixing data than serving students.
Education · Operations
How a pan-European training operator cut ops cost 60% with HubSpot + AI.
From three CRMs and a 14-person ops team to a single HubSpot revenue system, AI-driven student support and weekly executive reporting.
STACKHubSpot Operations HubSupabaseOpenAIn8nStripeCustom CRM cards
- Operational cost cut
- 60%
- Student NPS uplift
- +35%
- Booking flows automated
- 90%
02
Approach
A 6-week audit produced a single target operating model: HubSpot as the system of record, an integration layer for legacy bookings, and an AI support copilot on top of years of student tickets.
03
Solution
HubSpot Operations Hub configured across all five countries. n8n integration layer for legacy systems during cutover. AI copilot built on Claude that handles 70% of inbound student questions and routes the rest with full context. Weekly automated exec dashboards replacing manual reports.
04
Outcome
Ops cost down 60% year-over-year. Student NPS up from 42 to 57. Admissions team redeployed to advisory work. The CFO now gets the same numbers in real time that used to take three weeks.